Journal of Management and Economic Studies

Socio-Cultural Effects of Tourism on Local People: Antalya Example

Hande Tokdaş — 2025-03-25

The primary purpose of this study is to analyze how tourism movements in the centre and districts of Antalya affect the local people and their feelings and thoughts about tourism. The research population consists of local people born and raised in Antalya and people living there for a long time. The study determined face-to-face interviews with 82 participants by snowball sampling between 01.02.2024 and 01.04.2024. Content analysis and descriptive analysis were applied to the data. Participants' perceptions and support for tourism development were examined through variables such as gender, age, place of birth, education level, life expectancy, profession, and interaction with tourists, and the hypotheses were tested. According to the research findings, 31 participants do not work in a tourism-related job, while 51 participants work in the tourism sector. While 98% of the participants who have relations with tourism stated that they want tourism to develop further in the region, 42% of participants who have no connection with tourism stated that they wish for further tourism development in the area. Local participants in the area have a more antagonistic approach to tourism development and support tourism development less than those who are not local. In addition, in line with the research findings, it was observed that individuals who interact with tourists approach the development of tourism more positively, and their support for tourism development is higher than individuals who do not interact with tourists.

Sports Sponsorship in Brand Advertisement: A Single-factor Between-subjects Experimental Design

Ha Thuc Nhi Nguyen — 2025-03-25

This study sets out sets out to investigate how the inclusion of sports sponsorship in brand advertisement affects brand attitude. We used a single-factor between-subjects experimental design (sports sponsorship in a brand advertisement: high-congruent vs. low-congruent vs. absent). The findings demonstrated that only a high-congruent sponsorship results in a more positive attitude towards the brand as opposed to the lack of a sports sponsorship in a brand advertisement. Furthermore, it was discovered that there is no distinction in the acquired brand attitudes between a low-congruent and a high-congruent sports sponsorship. In addition, the mediation role of attitude towards the commercial was limited to the favorable attitude towards the brand that results from a congruent sports sponsorship as opposed to the absence of one. The results have significant ramifications for businesses looking to increase brand appeal.

Improving Business Perfomance Based on Marketing Technology 5.0 And Dynamic Capability Through E-Commerce Strategy (Case Of West Java Sme Businesses)

Nurul Hermina — 2025-03-25

This study aims to analyze the influence of digital marketing and dynamic capabilities on e-commerce strategy and its impact on business performance in an effort to increase competitiveness in the era of digital transformation. This study uses a quantitative approach with a survey method on a number of business actors who have implemented e-commerce strategies in various SME industry sectors in West Java, Indonesia. Data were analyzed using structural equation modeling (SEM) to test the relationship between marketing technology 5.0 variables, dynamic capabilities, e-commerce strategy, and business performance. The results of the study indicate that the implementation of marketing technology 5.0 and dynamic capabilities significantly have a positive effect on business performance, both directly and through the mediation of e-commerce strategy. These findings provide practical implications for business actors in designing effective technology-based marketing strategies. In addition, this study also contributes theoretically by strengthening the concept of technology integration and dynamic capabilities in the context of e-commerce. This study suggests that companies continue to innovate and optimize marketing technology to stay relevant to the dynamics of the digital market.

Analysis of the Influence of Company Internal Factors on PBV and Their Impact on Stock Prices

Ayke Nuraliati — 2025-03-25

Purpose: This study aims to examine the impact of internal factors, including Liquidity, Solvency/Leverage, Profitability, and Cash Flow, on company value (PBV) and stock prices of state-owned companies listed on the Indonesian Stock Exchange from 2016 to 2018. Methodology: 19 companies were selected as sample based on specific criteria. A quantitative approach is used to analyze the data through multiple regression analysis. Main findings: Liquidity, Solvency, Profitability, and Cash Flow significantly affect PBV when considered together. However, only CR has a significant individual impact on PBV. These factors significantly influence stock prices. Among these, CR and Cash Flow do not have a significant effect on stock prices, while DER, NPM, and PBV significantly impact stock prices. Implications: Investors should closely monitor liquidity and profitability indicators, as these factors significantly influence stock prices. Companies can improve their stock market performance by enhancing liquidity and profitability, while also considering cash flow management.

Macroeconomic Influences on Exchange Rates, NSE Nifty, and Gold: Evaluating Linear and Quantile Regression Models

Nagendra Marisetty — 2025-03-25

This study addresses the confusion between Ordinary Least Squares (OLS) regression and Quantile Regression (QR) in analyzing the impact of macroeconomic variables on financial markets, specifically exchange rates, NSE Nifty returns, and gold prices. It also seeks to identify the key economic factors that influence these financial indicators, as the relationship between economic variables and market performance remains complex and multifaceted. To tackle these challenges, the study compares the effectiveness of both OLS and QR in capturing the impact of macroeconomic variables like inflation, interest rates, and foreign reserves on financial markets. The analysis proceeds by utilizing data from January 2019 to December 2023, sourced from the Reserve Bank of India (RBI), to assess monthly returns (MOM) of the selected financial indicators. A combination of descriptive statistics, Pearson correlation, and regression models is employed to explore the relationships between the variables. The study reveals that QR provides more nuanced insights, outperforming OLS by capturing the heterogeneity of effects across different market conditions, while OLS offers a more generalized view. Overall, the findings underscore the advantages of using Quantile Regression to better understand the conditional relationships between macroeconomic variables and financial market outcomes.

Share of Tourism Investments in Fixed Capital Investments: Türkiye during the Planned Development Period

Müjdat Ertürk — 2025-03-25

This study examines the share of tourism investments in fixed capital investments during planned development periods. The research employed panel data analysis, which is a qualitative research method. The data used in this study were obtained from the key economic indicators, investment, and savings statistics of the Presidency of the Republic of Türkiye Strategy and Budget Office. This study presents the amount of tourism investments made by the private and public sectors over the years and conveys the share of tourism investments in fixed capital investments to the reader. The share of tourism investments, which consistently increased from 1963 to 1989, experienced a decline between 1989 and 1995. However, starting in 1995, the share of tourism investments began to rise again, continuing its upward trend until 2003—except for the 2001 crisis—reaching its highest level of all time. Following a fluctuating pattern until 2010, tourism investment declined sharply after the year, falling below 1% as of 2023. To increase the share of tourism investments within fixed capital investments again, it is recommended to review tourism incentive policies and shift them toward alternative tourism sectors, improve tourism infrastructure investments, particularly in transportation, increase sustainable tourism investments, and develop new marketing and promotional strategies that will enable Türkiye to utilize its tourism potential more efficiently.

The Contribution of Marketing Strategy and Capability on Financial Performance: A Study of the Medical Equipment Sector in Vietnam

Quan Nguyen VAN — 2025-03-25

Although Vietnam’s medical equipment market has great growth potential, it remains fragmented. Strengthening the marketing activities of businesses operating in this sector will be important to increase productivity, revenue and profits, as well as compete with large global enterprises. The objective of this study is to assess the contribution of marketing strategy and capabilty on financial performance of medical equipment firm in Vietnam. The study used quantitative metods through a survey of 247 senior and middle level managers of medical equipment enterprises in Vietnam. The research results emphasize the positive impact of marketing strategy and capabilty on enterprises’ financial performance of medical equipment sector in Vietnam. Accordingly, managers should focus on developing clearly defined marketing strategies that incorporate market segmentation, enhancing costumer-centric advertising efforts, and building logn-term relationships wih key stakeholders. Firms should also invest in branding, costumer relationship management, and digital marketing to enhance their marketing capabilities.

Strategic Experiential Marketing: A Conceptual and Module-Oriented Analysis

Selma KALYONCUOĞLU BABA — 2025-03-25

This study explores experiential marketing as a strategic approach that prioritizes customer experiences over traditional product-focused marketing. It examines how businesses foster emotional connections through sensory, emotional, cognitive, behavioral, and relational experiences, enhancing brand engagement and loyalty. Using a conceptual analysis, the paper reviews Schmitt’s (1999) five strategic experiential modules and illustrates their real-world applications through brands like Starbucks, Apple, and Coca-Cola. The findings suggest that modern consumers seek meaningful interactions beyond functional benefits, valuing immersive and emotionally engaging brand experiences. Businesses that integrate multi-sensory and personalized interactions create stronger customer bonds and competitive advantages. The study highlights the necessity of fostering brand identity and enhancing loyalty through innovative, experience-driven marketing. As companies adapt to the evolving experience economy, experiential marketing emerges as a critical tool for differentiation and long-term success, reinforcing that consumer relationships are built on emotions and memorable interactions rather than just products or services.

The Impact of Using Break-Even-Point within the Enterprises: Evidence from Vietnam

Toni TRAN — 2025-03-25

This study studied how breakeven point analysis influences Vietnamese corporate planning, managerial control, and decision-making in fiscal year 2024. Management accounting, especially breakeven point research, has grown internationally, but Vietnamese enterprises have overlooked its potential. The researchers presumed that their major hypothesis—that there was no significant correlation between the breakeven point and the three variables stated earlier—was valid to examine the Vietnamese market's response to its application and increase its sufficient profit up to this point. To get definitive feedback, a Likert scale online questionnaire survey was issued to participants (N=384). Research was evaluated with SPSS. One Sample Testing and Cronbach's alpha confirmed the study's scale's reliability and indicated changes. Research demonstrated a strong correlation. The result highlighted the practical value of breakeven point in boosting business performance in Vietnam and presented a research roadmap.

The Intersection of Nature and Comfortable Camping: Glamping Tourism and Culinary Experience

Zeynep YAMAÇ ERDOĞAN — 2025-03-25

The study aims to examine the food and beverage experiences of tourists participating in glamping tourism and to identify the interrelationships among these elements as well as their connection to overall satisfaction levels. In this context, a total of 204 reviews on food and beverage experiences from the three most-reviewed glamping facilities in Sapanca were analysed using the MAXQDA24 qualitative data analysis software and subjected to content analysis. The findings reveal that the food and beverage services offered at glamping facilities are generally structured and standardized, with no inclusion of local or organic products. Additionally, while tourists are largely satisfied with the standard breakfast and dinner services, they generally do not express a notable expectation for local and organic flavors. Furthermore, the need to enhance the variety and differentiation of food and beverage services in regions with a high concentration of glamping facilities has been emphasized.

Competitive Advantages of PT Temas Line Jakarta: A Case Study

Sutikno KHUSUMO — 2025-03-25

This study examines the impact of internal resources, innovation strategies, and market orientation on competitive advantage at PT Temas Line Jakarta, employing Resource-Based View (RBV), Dynamic Capabilities, and Porter's Five Forces as theoretical frameworks. Using a quantitative approach, data were collected through a structured survey and analyzed using multiple regression analysis. The findings reveal that market orientation is the strongest predictor of competitive advantage, followed by innovation strategies and internal resources. These results highlight the importance of aligning organizational capabilities with market dynamics to sustain competitiveness in the shipping industry. The study contributes to strategic management literature and offers practical recommendations for firms to enhance competitiveness through resource optimization, innovation-driven strategies, and market responsiveness.

Analysis of The Current Situation of Building Healthy Labor Relations in Non-State Construction Enterprises in Vientiane Capital, Laos

Hit NOLAUNG — 2025-03-25

This study aims to analyze the current state of healthy labor relations in non-state construction enterprises in Vientiane, Laos. It focuses on several key activities, including improving the capacity of stakeholders in labor relations, ensuring the signing and implementation of labor contracts, promoting dialogue and the establishment of collective labor agreements, and preventing and resolving labor disputes. Data for the study was collected from summary reports detailing initiatives aimed at building healthy labor relations within construction enterprises in Vientiane. The findings of this research will serve as a foundation for proposing solutions to enhance the development of healthy labor relations in non-state construction enterprises in Vientiane, Laos.