Journal of Management and Economic Studies

A Research on Visitor Opinions Regarding Customer Satisfaction in Thermal Hotels: The Example of Kızılcahamam

Firdevs Feyza İnce — 2023-08-02

Since tourism is a service-based sector, the quality and adequacy of the services offered in tourism enterprises vary on customer basis and hence it is difficult to measure. The demand for health tourism is increasing day by day. Three main types of health tourism are as follows; medical tourism, senior (elderly) and accessible (disabled) tourism; and spa, wellness tourism. The aim of this study is to analyze the current state regarding the level of customer satisfaction of the thermal hotels located in Kızılcahamam district. In this study, which was carried out using the qualitative research technique, the interview tool was preferred as the data collection tool. Our study was on voluntary basis, twenty-five people staying on certain dates in thermal hotels located in Kızılcahamam district were asked for answering fourteen questions regarding their opinions on what level thermal hotels in Kızılcahamam in meeting customer expectations.

The Role and Importance of Shortening Product Life Cycle with A Planned Obsolescence Strategy in Green Marketing

Ahmet Esad Yurtsever — 2023-08-02

The study was designed to investigate the relationship between green marketing, which has recently come to the fore, and the negative effects of shortening product life as a result of the product obsolescence strategy used in marketing. The exploratory research design was adopted in the study. While obtaining the data, primary and secondary sources considered to be useful and relevant for the study were used. Planned obsolescence can lead to heightened resource consumption, waste generation, and negative ecological impacts. It can contradict the principles of sustainable production and consumption, which emphasize durability, longevity, repairability, and responsible end-of-life management. In order to make the negative aspects of product obsolescence more evident, the importance of the subject was emphasized by giving place to case studies from different sectors and products at the end of the study. As a result of the literature review and observations made for the study, it was deduced that the objective and subjective information of today's consumers is higher than before therefore they attach more importance to green marketing issues and they react more to strategies such as product obsolescence. All literature studies and observations were evaluated at the end of the study and suggestions were made for both consumers and producers.

Comparison Of Travel Motivations In Yoga Tourism And Mass Tourism

Firdevs Feyza İnce — 2023-08-02

In this study, it is aimed to compare different travel motivations of tourists who prefer yoga and mass tourism. In this sense, phenomenological method was used to determine the differences between niche markets and mass markets. The sample of the research consists of individuals who have experienced yoga tourism and mass tourism. The research questions were asked face-to-face to the coastal tourists in the Alanya region and the participants in the yoga center operating in the Alanya region. According to the findings obtained from the interviews, motivation and expectation differences were observed between the tourists who prefer the niche market and the tourists who prefer the mass market. Hence, the study would be important in understanding and meeting the motivations of niche markets compared to mass markets.